ANTIGUA AND BARBUDA TOURISM AUTHORITY’S COOL SUMMER CAMPAIGN MEANS SAVINGS FOR REGIONAL TRAVELLERS
ABTA Marketing Consultant with Trinidadian winner of a trip to Antigua and Barbuda
St. John’s, Antigua (May 23, 2019) – The Antigua and Barbuda Tourism Authority (ABTA) has amped up regional trade and consumer marketing for the destination’s new summer campaign #WhatCoolLooks Like by taking promotional activities to Trinidad and Guyana this May.
Leading the Antigua and Barbuda Tourism Authority’s regional promotions was Regional Marketing Consultant, Charmaine Spencer, and Marketing Officer Raynel Carroll, who were joined by Head of Operations at the Antigua Hotels & Tourists Association, Anthea Watkins as well as, the management team of the recently opened Royalton Antigua Hotel by Blue Diamond Resorts, Juan Pilier (Corporate Sales & Contracting Manager) and Jorge Espejo (Director of Sales Eastern Caribbean).
Photo Caption: Holiday Giveaways and the launching of LIAT Airlines discount promo code #WCL19 were part of the activities during promotions in Trinidad and Guyana attended by The Antigua and Barbuda Tourism Authority, The Antigua Hotels and Tourist Association, Royalton and LIAT Airlines. From left to right- Jorge Espejo, Anthea Watkins, Charmaine Spencer, Juan Pillier and Raynel CarrollConsumers and travel agents in Trinidad were introduced to the destination’s summer campaign #WhatCoolLooksLike, a promotion that offers travelers to Antigua and Barbuda amazing discount offers at some of the destination’s top accommodations, excursions, restaurants, and attractions. This activity took place at the Travel Meets Trinidad tradeshow from May 17-19, where over 100 hundred travel agents, as well as, Trinidad media and consumers were in attendance.
The team promoted the daily direct LIAT flight from Trinidad to Antigua, new product offerings and the destination’s future plans.
Antigua and Barbuda also raised awareness of the summer campaign in Guyana where another initiative of the #WhatCoolLooksLike campaign, was launched by the Antigua and Barbuda Tourism Authority, in collaboration with LIAT during a media conference.
Using the discount promo code #WCL19 on LIAT, potential visitors from Trinidad and Tobago and Guyana, as well as Barbados, St. Lucia, and Martinique will receive savings of up to 20% off on travel into Antigua during the summer period. The offer should be booked by June 15 for travel until August 8.
ABTA’s Regional Marketing Consultant, Charmaine Spencer noted, “Trinidad and Guyana are two target destinations showing potential for growth for Antigua and Barbuda and the LIAT direct daily service from these countries provides the needed boost to improve connectivity into Antigua. “This coupled with discount offers on travel to the destination from Trinidad, Guyana, and other select destinations should generate additional visitors.”
LIAT has expressed keen interest in the Guyana market with, Egbert Riley, Sales & Marketing Manager of LIAT indicating that “With a projected economic growth rate of 5% and a large population, with a growing middle class, Guyana has the largest potential as a source market for regional travel. It is, therefore, a ‘no-brainer’ that LIAT would target Guyana with Antigua as part of our continued co-op marketing”.
Holiday giveaways in both Trinidad and Guyana allowed persons to win a trip to the beautiful twin-island destination for a weekend compliments the Antigua and Barbuda Tourism Authority and LIAT.
A #WhatCoolLooksLike sweepstakes currently running gives residents of the Caribbean the opportunity to win a vacation to Antigua and Barbuda. Enter the sweepstakes here.
Source: Antigua and Barbuda Tourism Authority
About Antigua & Barbuda
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with a rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark.
Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at www.visitantiguabarbuda.com or follow us on Twitter. http://twitter.com/antiguabarbuda Facebook www.facebook.com/antiguabarbuda; Instagram: www.instagram.com/AntiguaandBarbuda