Royal Musical PLATTER @yowronto Music Festival

Royal Musical PLATTER @yowronto Music Festival

Alison Hinds

Alison told an ‘OMG’ interviewer, “For as long as you would have me, I will try to live up to expectations and give of my best.” This international superstar will be performing at the upcoming YOWronto Music Festival on July 1, 2017 in Toronto, Canada. Fans can expect nothing but the best vibes and energy to create a happy feeling as they rock to her groovy offerings or jump, wave, dance to their delight as she picks up the pace with power Soca. No doubt her royal musical platter will leave us on the right sort of ‘High’, incidentally, the title of one of her 2017 releases.

YOWronto Music Festival is a music extravaganza, in its first annual season, launching this year to coincide with the celebration of Canada’s 150th year of Confederation.

This Festival will be held at Woodbine Mall Outdoor on Saturday July 1, and Sunday July 2, 2017.

The YOWronto Music Festival will have performances from various music genres including International performing artistes Tessanne ChinBaby ChamRomain Virgo, Lieutenant Stitchie, Eric Donaldson, Professor Nuts, and  a plethora of Canadian artistes. Learn more about YOWronto Music Festival.

Royal Musical PLATTER @yowronto Music Festival

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While she might have begun in 1987 with “Ragamuffin”, she has evolved into “Queen of Soca” or some might say “The First Lady of Soca”. She is Alison Hinds, British-born, migrating to the Caribbean isle of Barbados at the tender age of 11 years.

For those who wonder whether a ‘Queen’ is born or made Alison reported in an interview that her passion for singing was ever-present as a child. As a teen, when she was encouraged to enter a Teen Talent Competition where she placed 3rd and was subsequently approached by band Square One to be lead female vocalist, it seemed simply a case of a ‘Queen in waiting’ being positioned to become a ‘Queen in the making.’

During her position at Square One, 1987-2004, several albums were recorded.  Alison is on record as stating, “I have been able to reach so many people through my music and that makes me happy; my mission is just to make people happy.”  The “Queen of Soca” proved to be able to move forward and in varied directions apart from Square One.

Alison moves she says; “committed to my causes, my passion, my family, my friends…passionate and happy, doing what I love and happy being.” (OMG Interview) Her family moves included the birth of her daughter in 2004, adding mother, to her other contributions, one being Women (BPW) Goodwill Ambassador. This goodwill energy for female empowerment really came to life in one of her hit songs ‘Roll it Gal’ which was a mega hit throughout the Caribbean, and was released in the UK in 2007. A remix was also recorded as collaboration with Machel Montano.

Anyone who has listened to one of her songs or had the good pleasure of experiencing Alison in Concert, could attest to the “vibe, energy, fun feeling, and time of release” experienced. All being described in a South Florida, Pulse interview as qualities Alison tries to have in her music.

Royal Musical PLATTER @yowronto Music Festival

Alison Hinds

Alison’s musical tastes vary far and wide, with her offerings of both groovy and power Soca over the years. Her musical offerings include ‘Parade,’ ‘Faluma’, ‘Makelele’, ‘Thundah,’ collaboration with Shaggy in ‘Can’t Let My Love Go,’ and  a collaboration with Richie Spice in ‘King and Queen.’ Collaborations including activism activities are noted in her working with other artistes for the recording of ‘Rise Again.’

In addition to winning Barbados Road March with ‘Ragamuffin’ which was then a hit in Trinbago Carnival, she also won the Barbados Song Contest in 1992 in a duet with John King “Hold You in a Song”, and the Road March in 1996 and 1997 and Party Monarch competition in Barbados in 1997.

My philosophy says Alison is “to give of your all and give of your best.” (OMG Interview) Surely this philosophy has served the ‘Queen of Soca’ well, with fans far and wide showing massive appreciation for her musical offerings.

“The Alison Hinds Show” came to life in 2005, with the ‘Queen of Soca’ forming her own band.

In 2010, Alison herself would attest to her versatility in her album entitled ‘Caribbean Queen’ with collaborations with artiste such as Jah Cure. Movements continued with performances at many West Indian Carnivals and festivals including the West Indian American Carnival in Brooklyn.

When she is off-stage, Alison might be found either continuing her activist work with her appearances on Barbadian shows such as ‘Eggonomics’ where she displays her cooking skills while promoting Diabetes awareness through support for community organizations; or she might be found with her family, husband Edward Walcott and daughter, on a privately owned horse farm, which her husband manages in Barbados.

By Kerriann Toby

Kerriann Toby holds a Master of Counselling and Bachelor of Psychology. She is a dynamic therapist, trained mediator; and educator since 2000. In addition to being a trained educator, mediator and therapist, she is a certified Employee Assistance Programme (EAP) Professional. Kerriann has also trained in cybercounselling and holds clinical registration with Employee Assistance Professionals Association (EAPA) & Canadian Counselling and Psychotherapy Association (CCPA).

In mid-October 2015 she initiated operations of KarryOn geared toward the provision of a variety of enhancement and developmental services for the individual, groups and the organization; e-Coaching/Counseling, Mediation, EAP Services and the creative presentation of psycho-social information. She can be reached at:



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