Digicel, a Friend of Our People

When most people think about the Caribbean, they think about white sandy beaches and warm sunny days. You think of amazing food, reggae, soca and dancehall. What you may not know about the Caribbean however is that it is connected! In fact, the Caribbean region stands as one of the leading regions in terms of mobile connectivity. This is largely through the efforts of Digicel, a mobile company that came into the Caribbean ten years ago. Today, Digicel boasts the fastest growing telecom operator in the Caribbean. Indeed, it is safe to say that they have no regrets. What impact has Digicel had on the Caribbean and its people? Read along to find out how Digicel is making a difference in our region.

It’s A Bird, It’s A Plane, It’s Digicel!

Before Digicel, Caribbean nations were under the monopoly of companies such as Cable and Wireless (Now LIME). We all heard the hues and cries of those of incumbent monopolies who are afraid that Digicel’s consumer-friendly, affordable and high-quality services will mean that customers would flock the new mobile provider. They were right. Digicel’s emergence has since led to a decrease of as much as 40% in exorbitant rates that were largely driven by incumbents and their monopoly position.

Today, Digicel, the premiere telecoms provider in the Caribbean is giving back to the region that welcomed it so warmly six years ago. Through its many foundations, grants, bursaries, scholarships, sponsorships and donations, Digicel is helping to shape the future of the Caribbean. The company is involved in communities, sports, education, tourism, entertainment, and a wide variety of other things that we can be proud of.

Mobile Access

Today, Digicel provides nearly 100% of network coverage throughout its countries of operation, bringing mobile service to local and rural residents that never before had a viable wireless option. With a state-of-the-art network, competitive rates, superior 24/7 customer care and a wide variety of innovative products and services, Digicel have made the cost of mobile calls affordable for everyone, not just the higher income group but for the man on the street as well.

Digicel and Education

Recognising the importance of Education, Digicel has sought to ensure that education at all levels is one of its main priorities. From the establishment of learning facilities to scholarships and bursaries, Digicel does it all. For example, Digicel is partnering with the Ministry of Education, Jamaica to ensure full literacy for its populace by 2015.Further, In Haiti the Digicel Foundation built 20 primary schools in its first year alone.

Image Credit: www.digicelpngfoundation.org

Sports

As a lead sponsor of Caribbean sports, Digicel supports many teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, involving over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.

Image Credit: www.jamaicapage.com

This demonstrates a progressive approach to the enrichment of Caribbean football as the experiences gained by our athletes, footballers and cricketers will prove beneficial not only in the present, but in the future as well.

Entertainment and Tourism

Digicel fully appreciates the significance of the entertainment and tourism sector as one of the key engines of economic growth in the Caribbean. To this end, the company is the exclusive telecommunications sponsor of a number of annually held events. Also, there are a number of great entertainment packages specially engineered by Digicel. One such event is the Digicel Rising Stars, the largest talent show held in Jamaica annually. Through Rising Stars, Digicel exposes the rich pool of talent in the country and gives winners a chance to rise to stardom. Rising Stars has produced stars such as Romain Virgo and Christopher Martin.

Image Credit: www.dextercommunications.wordpress.com

Indeed, it is this kind of initiative that and commitment that reinforces the support of strategic stakeholders across the tourism and entertainment sector to ensure its sustainability and development.

Before Digicel, competition was restricted, the market was not a level playing field, and the customer suffered. While the services that Digicel can provide are not at the optimum possible, under a full, open, competitive market, they are as optimized as possible.

To this end, Digicel’s presence in the Caribbean market has shaped Caribbean life to a great extent. Through its own initiative and strong public and private sector partnership, Digicel is doing well for itself and the people it serves. May the efforts of this great company be an example to current and future corporate stakeholders in the Caribbean.    Navito. (TCC)

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