Desmond McKenzie Encourages Students To Eat Locally

Jamaica Reaps
LASCO Releaf Environmental Awareness Programme (REAP) Officially Launched

Desmond MckenzieKingston Jamaica: Desmond McKenzie, Member of Parliament for Western Kingston, congratulated LASCO and Rootz Underground for launching the second year of the LASCO Releaf Environmental Awareness Programme (REAP) at the project's official launch event held at Denham Town Primary School on Friday, October 4. (

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Recording group, No-Maddz joins in the fun with representatives of the Sandals Foundation, Recording artiste, Raw Deal, Half Pint, Stephen Newland and students of the St. Jago Preparatory school as they prepare to plant their trees at the launch of the LASCO Releaf Environmental Awareness Program (REAP) on Friday, October 4 at the Denham Town Primary School.

"Let me congratulate the sponsors and the organisers of the LASCO REAP Project. Despite the challenges in West Kingston, we are happy you chose the Denham Town Primary School to host such a wonderful event", McKenzie noted. He further encouraged the children to eat what they grow, reinforcing this year's programme theme – "Eat Locally, Think Globally".

The REAP project aims to increase children's participation in environmentally friendly activities by engaging primary level schools across the island in a multi-pronged environmental competition. Categories of the competition include art, poetry, planting, recycling, drama, dance, cleanliness of school grounds and more.

Held on National Tree Planting Day, the launch of REAP 2013/2014 enjoyed performances by celebrity acts such as No-Maddz, Keida and Ra Deal. The event also saw cultural items delivered by St. Jago Preparatory, Louis Bennett Coverley All Age School and the host school, Denham Town Primary.

Of the 50 schools that participated in the project's first year, winning schools included Moneague Primary & Junior High, Highgate Primary & Junior High and Denham Town Primary; landing prizes such as computers, scholarships, vacation packages, school trips, and other items.

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(L-R) Stephen Newland, Director of LASCO Releaf Project and Lead Singer for the Rootz Underground band, Heidi Clarke, Director of Programs, Sandals Foundation joined Recording artiste Half Pint in the planting of a tree at the launch of the LASCO Releaf Environmental Awareness Program (REAP) on Friday, October 4 at the Denham Town Primary School.

Representing title sponsor, LASCO Distributors Limited, Marketing Manager Kelia-Gaye Dunbar affirmed the company's support of the project, stating, "LASCO sees the environment as a key factor in sustaining Jamaica. Our sponsorship of REAP indicates our recognition that the only way to improve the quality of the environment is by partnering with you the student, teachers and other fellow sponsors".

The day's programme ended with the planting of trees, donated by the Forestry Department. REAP 2013/2014 sponsors include LASCO, Sandals Foundation, Jamaica Observer, The Jamaica Gleaner, BH Paints, Lithographic Printers Limited, RJR, Aurora Innovation, Idea Factory and Barefoot Brownin.

For more information please contact our Project Management Unit at the Prana office by calling 632-1463/4 or email

Source: Carlette DeLeon –



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