One of St Lucia's popular and classy plantation resorts is putting its efforts into attracting the burgeoning African American market. Eroline Lamontagne, managing director of Soufriere's Fond Doux Holiday Plantation, says St Lucia must continue to diversify and tailor its marketing efforts, by targeting communities of colour, especially those who have a voracious appetite for "all things Caribbean".
"We are serious about this and would like to see our tourism marketers do more to attract black and Caribbean travelers of means to our shores," said Lamontagne. Last month, Fond Doux supported the Associate Member Task Force of the National Association of Black Journalists (NABJ) during the organization's 37th Annual Convention and Career Fair in New Orleans.
The task force is for freelance and part-time journalists, journalism educators, public relations practitioners, as well as other media-related professionals of NABJ. As part of Fond Doux's sponsorship in New Orleans, Lizabeth Martin, Associate Professor of Communications at Palm Beach State College in Florida, won a three-night stay for two, including full daily breakfast, a couple's massage, sunset cruise and candelit dinner at Fond Doux.
"Fond Doux Holiday Plantation's partnership with NABJ's Associate Member Task Force is important to us, and we are truly inspired by Mrs Lamontagne's confidence in the African American market," noted Dawn Angelique Roberts, associate representative.
The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides high quality programs and services to, and advocates on behalf of, black journalists worldwide.
Founded by 44 men and women on December 12, 1975, in Washington, DC, NABJ is the largest organization of journalists of color in the United States. Earlier this year, Fond Doux sponsored St Lucia's 33rd Anniversary of Independence Gala in Brooklyn, New York, joining the Saint Lucia Foundation, St Lucians in New York, the government and the private sector to celebrate the milestone.