Beyoncé’s Publicist Yvette Noel-Schure Opens Up To Jake Sasseville about representing Mariah Carey, Prince, Growing Up in Grenada and Getting Her Start.
In an exclusive interview with Superstar Publicist Yvette Noel-Schure, Jake Sasseville asked Yvette to do what she does best, teach. Had she not followed a path in the Music industry, chances are she would have been a Teacher.
Yvette shared what it meant to be an immigrant child raised in the United States stating “there was nothing that’s taught to you with more passion than hard work.” She got her start in the Music industry writing for Black Beat Magazine where she interviewed a number of artists such as LL Cool J and Bobby Brown just to name a few. She was later thrown into her first gig representing Mariah Carey at the height of her career. Yvette on the other hand was inexperienced.
[On my first day at Sony,] I was wearing a beautiful black dress. All the powerful people wore black, so I knew I had to wear black. I was ready to find a stack of things on artists no one cared about. Instead, there was one folder on my chair and it said Mariah Carey. She was the biggest music star in the world. I took the folder and ran to Larry Jenkins ‘office… I told him someone forgot the Mariah Carey folder in my chair. Larry said Yvette, she is your client. And I need you to study up on everything.
From leaving Grenada at the tender age of 14 years old on December 10th, 1975 to becoming a successful Publicist, Yvette Noel-Schure takes listeners on a journey while teaching a number of lessons along the way.