August 10, 2017 (St. John’s, Antigua) – Antigua and Barbuda’s milestone 60th Anniversary of carnival was celebrated with thousands of residents and visitors experiencing the excitement of Antigua’s Carnival, The Caribbean’s Greatest Summer Festival (www.antiguacarnival.com).
The major carnival celebrations ran from July 28th to August 8th 2017, under the theme, “CELEBRATE GREATNESS” and showcased the pageantry, mas, music and revelry, providing a unique spectacle to appeal to all carnival afficiandos visiting the destination.
Visitors to Antigua and Barbuda were invited to join in on the celebrations as the Antigua and Barbuda Tourism Authority ‘Summer of 60’ promotion was launched regionally and internationally to engage visitors and encourage them participate in the 60th Anniversary Celebrations.
The ‘Summer of 60’ promotion highlighted all carnival events that visitors could take part in. Hotels, restaurants, boutiques, tours and excursion providers in Antigua and Barbuda, also teamed up with the Tourism Authority for the promotion, raising awareness of the destination as a lively summer holiday spot and providing an opportunity for visitors to save up to 60% off on various experiences while on vacation. In addition, regional audiences were targeted and given the opportunity to win a trip to Antigua for the carnival. The ‘Summer of 60’ promotion (www.visitantiguabarbuda.com/summer60) features some amazing offers and continues until October 12, 2017.
While Antigua and Barbuda’s Carnival festivities have just about culminated, the event will continue to receive mileage as the Antigua and Barbuda Tourism Authority played host to numerous media in the destination for the summer festivities.
Amongst the multitude of media on island for the festivities, over 20 media professionals hosted by the Tourism Authority included: three television film crews from the Caribbean, one television film crew from Germany as well as seven journalists and one radio programme host from the Caribbean, the United Kingdom and Europe along with the regional ‘Win a trip to Antigua Carnival’ winners.
Antigua and Barbuda Minister of Tourism, The Hon. Asot A. Michael said, “Not only will residents and visitors have experienced our safe, festive and exciting celebrations, but we will now have persons tuning in to television and radio programmes and reading online and print articles on our carnival celebrations from the comforts of their homes in countries around the world.”
Media hosting for carnival was done in 2016, with huge success, and the Antigua and Barbuda Tourism Authority continues to generate coverage from last year’s press trip. The Authority anticipates even greater coverage following the 2017 Celebrations.
About Antigua & Barbuda:
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’ da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015 and 2016Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year.
The largest of the British Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort and tentatively listed as a UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, Tinman Triathlon, Sports Fishing Tournament and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at:www.visitantiguabarbuda.com