March 6, 2017 (St. John’s, Antigua) – Antigua and Barbuda and Curtain Bluff play hosts for the J. Crew Spring/Summer 2017 Style Guide, available in print and online. The destination offers stunning backdrop to the latest fashions from J. Crew, a multi-brand, multi-channel American fashion retailers. It operates more than 551 locations throughout the United States and world, as well as doing business through their catalog and online. J. Crew is one of the most popular brands for women’s, men’s and children’s apparel and accessories, including a wedding line, with an annual revenue of $2.227 billion.
With 3.8 million followers across Instagram, Twitter and Facebook and over 80 million copies of catalogs distributed in a year, this is great visibility of Antigua and Barbuda, particularly in the US market, to a targeted demographic.
This Spring/Summer campaign feature, comes after H&M featured Antigua and Barbuda in their 2016 swimsuit commercial, further strengthening the fashion connection to Antigua and Barbuda and encouraging conglomerates and businesses to choose Antigua and Barbuda as their backdrop. This visibility will inspire J. Crew shoppers to discover Antigua and Barbuda firsthand, increasing the number of visitors, with some followers on social media already asking where the photos were taken.
To view the new Spring/Summer Style Campaign visit: https://www.jcrew.com/womens_feature/lifes_a_party.jsp?sidecar=true.
ABOUT ANTIGUA AND BARBUDA
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015 and 2016 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year.
The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway.
The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.
Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow us on Twitter. http://twitter.com/antiguabarbuda Facebook www.facebook.com/antiguabarbuda; and www.facebook.com/antiguabarbudaromance Instagram: www.instagram.com/AntiguaandBarbuda
Source: Marketing Communications| Antigua & Barbuda Tourism Authority