Why People Buy? Why Customers prefer to deal with some Salespersons more than others? There is only one boss: the customer. And he/she can fire everybody in the company from the CEO on down, simply by spending his money somewhere else. If the lower price were the key factor for a buying decision, nothing of expensive price would be sold. Price is one issue among others. Top salespersons find out the real reasons why people buy and focus on those reasons to sell their products or services. Below are the 6 Key Reasons that are More Important than the Price.
1. Good Quality
Price is always relative to the quality. The quality of the product or service must be in direct proportion to the requirements standards of the Customer. Top Salespersons show how their products are better, more desirable than the competition. If people really desire your product, the price resistance lowers.
2. Quick Delivery
Customers like to deal with salespersons who shorten the delivery time.
3. Worry-Free Product
A worry-free product is a major factor for the customers to buy over and over again.
4. Fast and Dependable Service
The customer service must be fast and dependable. Customer service is just a day in, day out ongoing, never ending. Customers don’t expect salespersons to be perfect. They do need them to fix things when they go wrong
5. Simple Terms.
The terms and conditions must be simple: Simplicity of payment, simplicity of billing methods.
6. Good Reputation
Top salespersons build a great experience and the customers tell each other about that. There are two major ways of building reputation: high level advertisement as well as hiring nice people.
All customers desire a Problem free relationship. Make them easy to deal with you by giving examples of happy customers.
Jean Rwagaju is an Entrepreneur, a Consultant in HR strategy, Labor Law and Marketing customer strategy. He holds a Master’s degree in Human Resources Management and a Master of Employment Law from Paris West Nanterre La Defense University. He is a Project Management Professional (PMP) from Project Management Institute and a Professional of sales techniques. Blog: http://beblogger.net/ Web site: http://provenandtested.com/